TRANSIRE
We help businesses reach new heights by bridging business and product development with tech delivery
How we see product development
Watch the video to get a brief introduction
This video is a teaser for our talk at LØFT2019, but also serves as a brief introduction to how we work with product development. Enjoy 🙂
Release your potential
Transire helps business reach new heights by improving how they work.
We work with core elements of successful digital business development: Product, tech and leadership.
Combining the three, we create organisational transformations that optimize how you deliver, and more importantly improve what you deliver: Digital products, services and features that create real value!
“We know most of our ideas won’t work, and those that do require iteration”
Product principle #6
Source: Inspired – How to create tech products customers love, Marty Cagan
What our customers say
“Transire helped us achieve amazing results and improve employee satisfaction at the same time. It has been really awesome to learn and experience new ways of working, and seeing how this has affected all of the people involved in a positive way.”
ESBEN AABENHUS
Organisational transformation
At WhiteAway, Transire engage broadly with the tech and product organisation. Implementing continuous delivery and boost productivity in tech, setting up cross functional autonomous teams, and filling the CTO role, interim.
Result: Increased shop conversion rate
- Team achieved a 12 % increase on overall shop conversion rate over two quarters. 5 % in the first quarter, and 7 % in the following quarter
Focus areas and outcomes of Transire engagement:
- Filling the CTO role interim (1 year)
- Implementing continuous delivery in tech to increase release cycle
- Increased Product and UX maturity working user centric and data-driven
- Implementing OKRs as goal setting framework for product and tech to focus on outcomes instead of outputs
- Setting up cross-functional, autonomous optimization team across, product, UX business and tech
Product discovery, squads and OKRs
At FirstAgenda, Transire assisted the product and tech organisation in working more exploratory, user-centric and data-driven with product development.
Result: Increased product performance
- 3x on-boarding success rate for new users
- 2-3x increases on mail conversion rates
Focus areas and outcomes of Transire engagement
- Implementing OKRs as goal setting framework establishing organisational focus on outcomes instead of outputs
- Organisational transition implementing cross-functional, autonomous teams (squads)
- Transition to higher agile maturity level in the tech organisation
- Increased Product and UX maturity level working with hypotheses in a user centric and data-driven way
“It made everything easier that I had one place to go to that covers all the elements needed for making the transformation we did. Transire managed to understand our business, and helped us build the competencies to reach new heights in product development and achieve impressive results.
We now work at a higher cadence and are able to focus on what really matters and makes a difference for the customer.”
PETER KONDRUP
CTO, FirstAgenda A/S
Articles
You are using personas / user types, right??
Describing your core users is arguably valuable – maybe even essential – yet, why is a basic tool like describing user types (or personas) missing in many organisations?
In this article, we address some of the pitfalls, and look at what and how to do, in order to make user types actionable.
Kresten Banke
Partner, and product guy
The team
Janus Gitz-Johansen
Product and tech leadership
Christian Dürr
Teams and tech delivery
Kresten Banke
Product development
…And like minded
We collaborate with industry leading subject matter experts to have optimum impact in our client engagements.
“Functionality, design, technology are inherently intertwined”
Product principle #5
Source: Inspired – How to create tech products customers love, Marty Cagan
Ready to talk?
Transire ApS – Holger Drachmanns Vej 6 – 8000 Aarhus C – CVR: 39313677